The overseas social media accounts @Hello Hubei of the Hubei Provincial Department of Culture and Tourism have been fully launched on five major platforms: Facebook, X (formerly known as Twitter), Instagram, YouTube, and TikTok.
"Hello Hubei" is not just a warm greeting; it has become a bridge for cultural exchanges between China and the rest of the world, showcasing Hubei's firm commitment and proactive efforts in telling China's stories well and promoting mutual learning among civilizations. Hubei is striving to establish itself as a world-renowned cultural and tourism destination. The cherry blossom season at Wuhan University has sparked a global craze for visiting and sharing experiences, while the "new trio" of driverless vehicles, the Optics Valley SkyTrain, and local delicacies like hot dry noodles and doupi have become shining symbols of "China travel." Additionally, the live broadcast of the Wuhan Marathon received praise and retweets from diplomats, and the scenic East Lake, intangible cultural heritage performances, and scientific research tours have also garnered significant attention.
Ctrip has joined hands with Hubei to jointly build a "visitor attraction pool for Hubei," investing hundreds of millions of resources in the initiative. The goal is to achieve an 80% year-on-year increase in search volume for both domestic and international tourists visiting Hubei by 2025, with the number of transactions and consumption amount both surpassing those of 2024. A combination of policies, including a 240-hour visa-free transit policy, direct high-speed rail services, and international flight routes, are being implemented in a concerted effort to boost tourism.“Hello Hubei”
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