This year's "616 Three-Good Festival" will continue to center around the theme of "Delicious Food, Fun Experiences, and Great Joy," with carefully curated activities. It will also focus on service-oriented consumption supply in areas such as "big health, new cultural tourism, pan-entertainment, and intelligentization" to create new business forms, models, and scenarios.
Event Duration: June 16 to August 31
Event Highlights: During the event, Meituan will collaborate to issue over 30 million yuan in "Three-Good Festival" consumption coupons covering services such as dining and accommodation. In line with the summer heat-avoidance needs of elderly passengers, railway authorities will launch "silver-haired tourism trains." Additionally, activities like home appliance trade-in programs and new passenger vehicle purchase subsidies will be introduced. Platforms including Ele.me, JD.com, and Meituan will set up online exclusive zones, investing over 100 million yuan in subsidies to cover all scenarios spanning dining, accommodation, and shopping.
🕘 Distribution Time: From June 16
📱 Distribution Platform: Meituan Platform
💰 Total Amount Distributed: ¥30 million (for catering, accommodation, and other service consumption)
There are still three major activity segments waiting for you to experience.
First, "Delicious Food." Continuing to center around the theme "Aromatic Hubei, Charming Chu Culture," we will host numerous food events, including the 2025 "Flavor of Hubei" Classic Hubei Cuisine Invitational Competition, the 2025 Wuhan "Summer Gathering" Lobster Season, and the 4th Huangshi Square Beer Consumption Season.
Second, "Fun Experiences." Focusing on the cutting edge of fashion consumption and highlighting new experiences in trendy play and shopping, we will coordinate efforts across commodity consumption, service consumption, new-type consumption, nighttime consumption, and holiday consumption to create new business forms, models, and scenarios. In particular, we will focus on lifestyle service consumption, innovating the operational model of "railway-led + cultural tourism operation + association linkage" to deeply explore tourism features along railway lines and promote Hubei’s "silver-haired tourism trains." For "AI+" consumption, we will launch the first "Life is AI-Friendly" AI-themed market. Targeting young groups, we will organize diverse themed activities such as the "Graduating in Wuhan" 2025 Graduation Season and the Hubei Station of the "Green Vine Anchor Recruitment Competition."
Third, "Great Joy." We will deeply advance consumer goods trade-in programs, host a new energy vehicle consumption season, optimize approval and redemption processes, enhance consultation service quality, and strengthen consumers’ sense of gain, happiness, and satisfaction to support the upgrading of large-scale commodity consumption such as automobiles. By integrating online and offline efforts, we will guide Meituan and VIP.com to establish "Happy Shopping Hubei 616" online themed zones. Additionally, platforms including JD.com, Meituan, and Ele.me will continue to invest over 100 million yuan in subsidies to provide consumers with the latest, trendiest, and most cost-effective consumption experiences.
In addition to the above three major thematic activities, there are also a series of supporting events. According to preliminary incomplete statistics, during the 3rd "Happy Shopping Hubei 616 Three-Good Festival", provincial and municipal governments have jointly organized over 500 consumption-promoting activities covering dining, accommodation, travel, and other services, involving more than 25,000 merchant outlets.
