The 2025 China Cultural Tourism Industry Expo is Coming to Wuhan

2025 Cultural and Tourism Expo Highlights

Under the theme "Deepening Integration of Culture and Tourism, Enjoying a Better Life," the expo spans 100,000 square meters, featuring a 40,000 sqm outdoor exhibition area showcasing the "Rivers and Mountains Adorned with Splendor" cultural and tourism IP flower car parade, and a 60,000 sqm indoor pavilion highlighting new formats, scenarios, and products in cultural tourism. The event innovatively integrates four functions: exhibitions, performances, sales, and tours, alongside multiple negotiation and trading activities.

01 Corporate Trading Platform

• Five supply chain trading and negotiation events for the cultural and tourism industry, focusing on cultural and tourism equipment, project operations, digital and intelligent cultural tourism, Guochao cultural and creative products, and B2B engagements with overseas travel agencies.
• A global online trading platform for cultural and tourism enterprises is set to launch, with 300 leading companies in the industry chain and 50 overseas travel agencies progressively joining.
• Duty-free shopping zones for tax refunds upon departure will be available at the expo.

02 Industrial Pioneering Demonstrations

• Over 10 specialized sectors will be highlighted, including digital cultural tourism, intelligent robots, outdoor equipment, winter sports, low-altitude aviation, and wellness tourism, showcasing cutting-edge technological achievements and applications to drive industrial upgrading.
• More than 2,000 exhibitors will participate, including major names like Ant Group, Tencent, Rokid, Hubei Humanoid Robot Innovation Center, Panstone Technology, Fusheng General Aviation, and Audio King Group.

03 A Festival for the Public

• The Guochao cultural and creative zone will feature 10 national-level intangible cultural heritage projects from five museums, including the National Museum of China and the Palace Museum, alongside trendy cultural and creative products from 13 cities such as Xi'an, Suzhou, and Luoyang.
• A "Cultural and Tourism Online Super Brand Day" live-streaming promotion will offer over 1,500 products across nine categories, including flights, hotels, tickets, cruises, and vacation packages.
• Over 50 activities will be held during the expo, including cultural and tourism IP parades, Chinese and international performance shows, Guochao cultural and creative stamp-collection tours, and gatherings of esports professional teams and million-follower Guochao anime influencers.
• Domestic renowned theatrical performances and cultural projects will take center stage at the Central Grand Stage.
• The expo coincides with the "Sparkling Wuhan, Vibrant Autumn—2025 Wuhan Golden Autumn Quality Tourism Season" series of events.
• The cultural and tourism IP city parade, scheduled for the National Day and Mid-Autumn Festival holiday, will feature 20 cultural and tourism IP flower cars and nearly 1,000 performers from home and abroad.